Game Face, The Media Training Playbook: 19 Cautionary Tales

Game Face, The Media Training Playbook: 19 Cautionary Tales

By Bodine Williams

  • Release Date : 2016-04-13
  • Genre : Marketing & Sales
  • FIle Size : 0.55 MB
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Game Face, The Media Training Playbook: 19 Cautionary Tales GAME FACE, BECAUSE YOUR SELF-PRESENTATION IS EVERYTHING

Game Face pushes the playback button on 19 famous media interviews to illustrate the verbal skills, techniques, and tactics you’ll need to master any interview. In an era when a verbal misstep can reverberate around the globe in seconds, media trainer and coach Bodine Williams mines mishaps from the past so you can speak confidently in the present. It’s the ultimate guide for any high-stakes Q & A—from a media or job interview to a public hearing.
On-the-record interviews create defining moments, either igniting careers or extinguishing them. Along with verbal skills, interviews reveal character. In Game Face, media-training techniques are linked to conduct that guide behavior. Rules such as “Don’t Be Seduced By the Attention,” “Always Concede the Obvious,” “Don’t Presume You’ll Rise to the Occasion” and “Know When to Get Personal” are based on real-life cautionary tales of encounters that went horribly wrong.
Knowing when to get personal, or whether to get personal at all, is the question. Once you engage the media, you don’t get to disengage no matter who you are. From their wedding in 1981, Prince Charles and Princess Diana reigned over the global village. Media interest intensified after the fairy-tale marriage ended in separation and then divorce. But there was no precedent for the war the royals waged against each other in public.
Charles was the star of a television documentary called “Charles: The Private Man, The Public Role.” It was a glowing portrait, but for his confession of adultery. In 1995, Diana sat down with the BBC’s Martin Bashir for a brash and calculated rebuttal, during which she confirmed that she too had been unfaithful. Both Charles and Diana gave media interviews to enhance their images. What they did instead was devalue their currencies. If only they had taken their cue from someone who had been there. Getting personal with the press was one mistake Jackie Onassis never made. As Game Face shows, the former first lady was a master of the game.
The chapter “Be Consistent, Be Yourself” highlights the verbal skills from other interview subjects who show how it’s done. Ellen DeGeneres came out as a gay woman after heartbreak and the cancellation of her comedy show. What she did and how she presented herself in media interviews led to a successful talk show career and a new role as CoverGirl’s brand ambassador. To quote the New York Times, DeGeneres “has punched every ticket to mainstream success.

Each chapter tells the story of a celebrated media encounter, the players, the fallout, and the lessons learned. Game Face puts you in the hot seat alongside the subjects, contrasting what they said with the playbook of what they should have said. The first ever rules of conduct were inspired by the gaffes and verbal lapses of Tiger Woods, Oscar Wilde, Alex Rodriguez, James Frey, Joan of Arc, Mitt Romney, and many others.

The ability to deftly respond to questions is a vital skill and the essence of your self-presentation—or your self-preservation in a crisis. Williams delivers an insightful and engaging media-coaching experience for performing your best in every interview situation.